One of the things I'm always dealing with in my work as a copywriter is tone of voice. How you say what you say. Finding the best voice to speak in – the one that is true to the personality speaking and that most effectively expresses the message.So anyway, the other day I noticed a proverb going round in my head for no obvious reason. It's one my father often says: A soft answer turneth away wrath.
This email alert arrives from a website I'm subscribed to and yells at me:'Copywriting secret - makes your products literally FLY off the shelves'I have visions of people in supermarkets ducking as boxes of cereal leap of the shelves at them. I smile patronisingly.But then I click through to see what this copywriting secret is.
I'll be using this blog to point out some odd things about words, funny things about language, interesting stuff about how people say what they say and write what they write. What I've learnt and what I'm learning about how best to communicate an idea, a product, a brand, a business, a message.