February 2010

22 Feb 2,500 years of tone of voice

One of the things I'm always dealing with in my work as a copywriter is tone of voice. How you say what you say. Finding the best voice to speak in – the one that is true to the personality speaking and that most effectively expresses the message. So anyway, the other day I noticed a proverb going round in my head for no obvious reason. It's one my father often says: A soft answer turneth away wrath.
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05 Feb ‘Literally fly off the shelves’ – am I a word snob?

This email alert arrives from a website I'm subscribed to and yells at me: 'Copywriting secret - makes your products literally FLY off the shelves' I have visions of people in supermarkets ducking as boxes of cereal leap of the shelves at them. I smile patronisingly. But then I click through to see what this copywriting secret is.
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