May 2010

27 May Business jargon: alive and well (unfortunately)

You'd have thought everyone understands the benefits of clear English. But many business people, it seems, don't. Those characters are still around who believe that the bigger the words you use, the cleverer you sound. Don't they realise that the really impressive experts are the ones who use perfectly ordinary language, who make the profound and the complex simple and understandable? Think Warren Buffet or Malcolm Gladwell.
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