A bit more about me? Well, I trained in journalism, something I am always grateful for – a proper discipline with a tradition of rigour. I learnt the nuts and bolts of language and the craft of well structured communication.
After working on print magazines I went on to create and commission web content, before slowly evolving into a copywriter. Since then I’ve worked with some of the biggest brands in the UK, and helped some exciting start-ups reach their audience. I continue to evolve today.
I don’t just sit down and write. I consider who you are, what you stand for, what makes you different and distinctive, who you’re talking to, and what sort of messages will tell the truth about you and get your audience’s attention.
Ultimately, though, it’s about using words in fresh, vivid ways to plant new ideas in people’s heads. That’s something I love doing.