A bit more about me? Well, I trained in journalism – a proper discipline with a tradition of rigour. (Copywriting could do with a bit more of that.) I learnt the nuts and bolts of language and the craft of well structured communication.
After working on print magazines I went on to create and commission web content. One day I realised that my writing had become something other than journalism. It was becoming writing designed to persuade. Writing that turns heads, gets attention and sticks in people’s brains. I was evolving into a copywriter. Since then I’ve worked with some of the biggest brands in the UK, and helped some exciting start-ups reach their audience.
I don’t just sit down and write. I consider who you are, what you stand for, what makes you different and distinctive, who you’re talking to, and what sort of messages will tell the truth about you and get your audience’s attention.
Ultimately, though, it’s about using words in fresh, vivid ways to plant new ideas in people’s heads. That’s something I love doing.