The Wordbrain blog

Thoughts on how and why business writing succeeds or (more often) fails

This seems so basic it's not worth doing. But it really is worth doing. So you've finished writing something, you've tweaked and polished it,...

Bad writing doesn't have to shout 'Look how bad I am!' It can be sneakier than that. Writing can dress itself up in...

This is President Trump's official inauguration portrait, on sale at the United States Library of Congress. Isn't it magnificent? And it has a beautiful...

Remember Smile, the online bank? If you're of a certain age you probably will. At one time they were pioneers. But Smile went...

I don't like excellence. Sure, I like things done well. I like people who are brilliant at things I could never master. But...

The most important factor in good writing isn't the quality of its style but the quality of its ideas. Style matters for sure, but...

Most of the stuff I write is written to be read. I doubt it's often spoken out loud. True, there may be a...