The Wordbrain blog

Thoughts on how and why business writing succeeds or (more often) fails

Bad writing doesn't have to shout 'Look how bad I am!' It can be sneakier than that. Writing can dress itself up in...

This is President Trump's official inauguration portrait, on sale at the United States Library of Congress. Isn't it magnificent? And it has a beautiful...

Remember Smile, the online bank? If you're of a certain age you probably will. At one time they were pioneers. But Smile went...

I don't like excellence. Sure, I like things done well. I like people who are brilliant at things I could never master. But...

The most important factor in good writing isn't the quality of its style but the quality of its ideas. Style matters for sure, but...

Most of the stuff I write is written to be read. I doubt it's often spoken out loud. True, there may be a...

So much business communication is about persuading someone to agree to what you're proposing. It could be getting permission from your boss, it could be asking a client to...