The Wordbrain blog

Thoughts on how and why business writing succeeds or (more often) fails
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One of the hardest things for a writer is getting some distance from what you've written. When you've just composed something, it's impossible to...

When language says so much
  election crop Spotted just near the Wordbrain office… a fine example of guerrilla copywriting, taking one organisation's message and twisting it to say something quite different. We publish it here to mark the day of the UK's general election.
How to spot spam (and other unwanted communication)
I’ve just received an email telling me that my Apple account needs to be updated or else I won’t be able to continue using it. Do I need to respond or is it spam? Luckily there’s one great big clue which tells me the email is from a dodgy organisation I can safely ignore.
The tech and digital genius of the Bristol and Bath area
Here's more on the Bristol and Bath area – a new report reckons that this is the UK's most important centre for digital industries outside London. The secret seems to be the area's rich creative and technological heritage, a strong entrepreneurial culture, and access to marketing skills. Yep, that fits.
Why B2B marketing should be more emotional
It's easy to think that if you're marketing to a business you need to be, well, businesslike. Rational, with lots of facts and figures, using plenty of technical terminology. Wrong. Very wrong.
Why you need a writer
I have only just come across an amusing blog post written in 2011 about the death of the copywriter (business writer, marketing writer), as announced by a digital guru. It seems that social media has killed the professional marketing writer, because social media tells the truth and writers like me lie. (I do apologise for lying all these years.)