Spotted just near the Wordbrain office… a fine example of guerrilla copywriting, taking one organisation's message and twisting it to say something quite different. We publish it here to mark the day of the UK's general election.
Here's an interesting piece of research. A law school professor wanted some clear evidence that people prefer plain, simple language from lawyers. He had plenty of anecdotal evidence, but that wasn't enough. So he conducted his own study. What he found surprised him.
I’ve just received an email telling me that my Apple account needs to be updated or else I won’t be able to continue using it. Do I need to respond or is it spam? Luckily there’s one great big clue which tells me the email is from a dodgy organisation I can safely ignore.
Here's more on the Bristol and Bath area – a new report reckons that this is the UK's most important centre for digital industries outside London. The secret seems to be the area's rich creative and technological heritage, a strong entrepreneurial culture, and access to marketing skills. Yep, that fits.
I have only just come across an amusing blog post written in 2011 about the death of the copywriter (business writer, marketing writer), as announced by a digital guru. It seems that social media has killed the professional marketing writer, because social media tells the truth and writers like me lie. (I do apologise for lying all these years.)
What do people think a semicolon is for? Why do people write sentences like this: 'They advise customers on their financial planning covering all products but mainly; savings, pensions and investments.'
I received a text message a couple of days ago. It contained the word 'terrifying'. That's not what I expect to read in my inbox, and certainly not in a text from an organisation. It had my attention instantly.
Wordbrain found itself in the Bath and Bristol area not because I knew there was a cluster of creative and digital industries here but because I liked the idea of living in this part of the world. But it's become clear over the years that there's an extraordinary array of hi-tech and creative businesses round here.