The Wordbrain blog

Thoughts on how and why business writing succeeds or (more often) fails

So much business communication is about persuading someone to agree to what you're proposing. It could be getting permission from your boss, it could be asking a client to...

I’ve been teaching people not to use opaque words – words like utilise, facilitate, consequently, proceed – for so long it feels as...

One of the hardest things for a writer is getting some distance from what you've written. When you've just composed something, it's impossible to...

  election crop Spotted just near the Wordbrain office… a fine example of guerrilla copywriting, taking one organisation's message and twisting it to say something quite different. We publish it here to mark the day of the UK's general election.
I’ve just received an email telling me that my Apple account needs to be updated or else I won’t be able to continue using it. Do I need to respond or is it spam? Luckily there’s one great big clue which tells me the email is from a dodgy organisation I can safely ignore.
Here's more on the Bristol and Bath area – a new report reckons that this is the UK's most important centre for digital industries outside London. The secret seems to be the area's rich creative and technological heritage, a strong entrepreneurial culture, and access to marketing skills. Yep, that fits.