The Wordbrain blog

Thoughts on how and why business writing succeeds or (more often) fails

The most important factor in good writing isn't the quality of its style but the quality of its ideas. Style matters for sure, but...

Most of the stuff I write is written to be read. I doubt it's often spoken out loud. True, there may be a...

So much business communication is about persuading someone to agree to what you're proposing. It could be getting permission from your boss, it could be asking a client to...

I’ve been teaching people not to use opaque words – words like utilise, facilitate, consequently, proceed – for so long it feels as...

One of the hardest things for a writer is getting some distance from what you've written. When you've just composed something, it's impossible to...

  election crop Spotted just near the Wordbrain office… a fine example of guerrilla copywriting, taking one organisation's message and twisting it to say something quite different. We publish it here to mark the day of the UK's general election.