Copywriter tips

This seems so basic it's not worth doing. But it really is worth doing. So you've finished writing something, you've tweaked and polished it, you believe it's ready to go out into the world on its own. Now stop. Take a moment to read it aloud....

I’ve been teaching people not to use opaque words – words like utilise, facilitate, consequently, proceed – for so long it feels as though everyone must know by now. But of course they don’t. Business writing is still riddled with big, hard-to-understand words and phrases. Some...

A further thought on the dangers of negative messages, as explored in the last blog post. There we were talking about the difference it makes to rephrase a message in a positive way. But there's more. Certain words have an extra powerful negative impact, and it's worth sensitising your awareness of them.