Life & words

13 Feb The eloquence of typos

This is President Trump's official inauguration portrait, on sale at the United States Library of Congress. Isn't it magnificent? And it has a beautiful little typo in it – particularly beautiful because it's surrounded by high flown, grandiose language. In its own subversive little way, this typo is...

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21 Dec Exquisite precision, and why it matters

Here's a quote about the power of language to end the year on. You and I belong to a species with a remarkable ability: we can shape events in each other’s brains with exquisite precision.   It's by Steven Pinker, linguist, cognitive scientist, and marvellously clear communicator of the...

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07 May When language says so much

  election crop Spotted just near the Wordbrain office… a fine example of guerrilla copywriting, taking one organisation's message and twisting it to say something quite different. We publish it here to mark the day of the UK's general election.
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