Life & words

07 May When language says so much

  election crop Spotted just near the Wordbrain office… a fine example of guerrilla copywriting, taking one organisation's message and twisting it to say something quite different. We publish it here to mark the day of the UK's general election.
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28 May What’s in a name?

Finding a resonant name for an organisation or product is a powerful marketing tool. It can position you, attract attention, define your target audience and help establish your values and attitude. But only if it's not a lie.
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