Life & words

28 May What’s in a name?

Finding a resonant name for an organisation or product is a powerful marketing tool. It can position you, attract attention, define your target audience and help establish your values and attitude. But only if it's not a lie.
Read More

30 Jul The world’s first strapline?

Veni, vidi, vici. I came, I saw, I conquered. That was Julius Caesar's snappy slogan, sent back to the Senate in Rome to announce his victory over Pharnaces II. It was so memorable that people still know it by heart today. It uses alliteration, assonance and rhyme, and it's compressed into just three words. It's majestically assertive, and it's unarguable since it presents objective fact – but presents it with poetic power and immense authority.
Read More