30 Jul The world’s first strapline?
Veni, vidi, vici. I came, I saw, I conquered.
That was Julius Caesar’s snappy slogan, sent back to the Senate in Rome to announce his victory over Pharnaces II. It was so memorable that people still know it by heart today. It uses alliteration, assonance and rhyme, and it’s compressed into just three words. It’s majestically assertive, and it’s unarguable since it presents objective fact – but presents it with poetic power and immense authority.
Not a bad strapline then.
Is it the first in history? Actually, the ancient world abounded with neat memorable phrases. For example, ‘Know thyself’, inscribed on the Temple of Delphi in ancient Greece.
Still, Julius Caesar’s phrase clearly had the purpose of advertising and promoting himself, and did so in exceptionally concise, memorable form. So it’s certainly a contender for one of the greatest advertising slogans ever, and one which still has useful lessons.
(Respect to Steve for the original thought.)