bad writing Tag

For many years big brands have made a big fuss about their tone of voice. Tone of voice is 'the secret ingredient' of powerful business writing, we have been told. Yet tone of voice is nothing without something powerful to say. The things you say are generally more important than how you say them, even though how you say them is pretty darn important too. And this is something that businesses lose sight of. Maybe they've been focusing too much on tone and not enough on content.

Ever arrived at a site and found yourself reading through paragraph after paragraph of repetitive writing, seeing the same phrases coming up again and again? It’s probably there for search engine reasons. And it’s irritating. If you’re overhauling your web content for SEO purposes, here’s an example that shows how not to do it. (It's also a deliciously ironic example, as you'll see.)

The fact is, is that people are talking in a weird way and it's spreading. The thing is, is that you can't quite tell if it's just one of those repetitions of words that slips into speech. What I'm saying is, is why would anyone add an unnecessary word to a sentence? It seems like extra work for no gain.