Wordbrain | web content techniques

18 Dec What’s the number one task we need writers to do for us?

Posted at 11:48h in Copywriting, Life & words

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A short, simple thought at the end of the year and looking ahead to the next. What are so many businesses struggling with? What are most of us struggling with? TMI. Too much information. Data overload. So much great stuff coming at us every day via multiple channels. Twitter feeds dense with tempting little short...

07 Jan 3 proven strategies for writing successful web content

Posted at 13:41h in Web writing

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So we know that people read differently online. Here's the evidence. They scan, they're distracted, they're in a hurry, they want you to give them the good stuff right now, they disappear at the drop of a hat. So what can you do about it when writing content for a website? There are some key tried and tested strategies. They may seem obvious. The tricky part is doing them.

10 Nov Why keeping it simple works best

Posted at 10:51h in Copywriter tips, Life & words, Web writing

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Here's an interesting insight. Adding features doesn’t always make a product – or a website – more popular, even though it’s often an obsession among designers and managers. In fact simplicity and ease of use is usually the way to appeal to a mainstream audience. More usually isn’t more.

17 Sep Warning: clumsy SEO web content is not only rude but counterproductive

Posted at 17:18h in Copywriter tips, Web writing

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Ever arrived at a site and found yourself reading through paragraph after paragraph of repetitive writing, seeing the same phrases coming up again and again? It’s probably there for search engine reasons. And it’s irritating. If you’re overhauling your web content for SEO purposes, here’s an example that shows how not to do it. (It's also a deliciously ironic example, as you'll see.)

01 Sep How people read online: the unpleasant truth

Posted at 14:20h in Web writing

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It’s not good news. You already know how distracted we all are, how our attention spans are shrinking, how much ‘entertainment’ is out there competing for our attention. Well it’s even worse online. Here’s what the research shows.

web content techniques Tag

18 Dec What’s the number one task we need writers to do for us?

07 Jan 3 proven strategies for writing successful web content

10 Nov Why keeping it simple works best

17 Sep Warning: clumsy SEO web content is not only rude but counterproductive

01 Sep How people read online: the unpleasant truth

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