Become a better writer.

As well as writing, I also train people to write more confidently and effectively. Unlike most trainers I have the benefit of being a working writer, and I draw directly on my day to day experience of what works and what doesn’t. I offer intensely practical, hands-on training.   

Typically I train small groups within organisations, often tackling specific issues, and from time to time I run public courses. I also offer one-to-one training for those who want focused individual attention. I can train via Zoom if need be. All my courses are full of practical work, as you learn best by doing. Training with me is challenging, hard work, fun – and very effective.  

If needed, I can follow up the course with feedback on individual pieces of writing – an approach that can often double the effectiveness of course by driving home the lessons.

I can also tailor training for specific problems. For example, I’ve run a half day training course for a business that needed to improve the quality of emails from customer centre staff.  

Who can benefit from training with me? Everyone who writes – from those who just need to know how to compose an effective email to copywriters who want to become even better at what they do. It’s also very valuable for owners of small businesses who continually communicate via writing but lack confidence.  

My training experience? I’ve been training people for more than 10 years, in both face to face and online settings. I’ve trained sales teams, marketing managers, writing students, professional translators, police analysts, content writers, property managers and many more.  

 
 

3 key courses

 

Basics of good writing  

A course designed to build confidence that your writing is effective, clear and mistake-free. 

  • The 3 secrets of good writing

  • Common spelling and

    grammar mistakes

  • How to plan a piece of writing
    – and get started

  • Instant ways to add impact

  • Specific guidelines for emails, proposals and web content

  • How to proofread your own writing 

Cost: Group course – £295 per person, min 4 people.
For an individual course please get in touch. 

 

Effective marketing writing  

A course covering the essentials of marketing writing – aka copywriting or business writing. Suitable for anyone who has to write marketing, promotional or sales copy, including marketing managers, sales staff or sole proprietors.  

  • What makes writing a pleasure to read

  • Before you start: defining the why and the what

  • Secrets of getting attention

  • Cut the clutter – why concision matters

  • Features vs benefits

  • Structuring a piece of
    marketing communication

  • How to make writing memorable

  • The importance of tone of voice

  • Key online writing techniques  

Cost: Group course – £370 per person, min 4 people.
For an individual course please get in touch.  

 

Copywriting master class 

This is designed for professional writers who want to challenge themselves to become even better. You’ll receive detailed feedback on your writing, forcing you to step outside your normal process to find new ways of writing and thinking.  

  • The psychology (and neurology) of reading

  • Why sentences fail

  • How to weed out clichés     

  • Achieving freshness and precision

  • Quick ways to energise copy

  • Maintaining and building interest

  • How to find an original approach

  • Creating strong campaign concepts

  • How to design an original
    tone of voice     

Cost: Group course – £650 per person, min 2 people.
For an individual course please get in touch.